OUR STORY

Vector & Raster, LLC arose from a desire to help small businesses look and operate better online. Our goal? To share the stories that often get overlooked and prove that small business means big business.

Madelaine Pierce

Owner & Operator

After spending more than a decade of my marketing career working intimately with a wonderful collection of non-profits, small businesses and start-ups— I realized there was something missing.

So many small businesses I work with needed—and so desperately deserved—a brand identity that creates as much impact as their mission. What if the void between want and need could be filled, with resources that provide quality, beautiful results at accessible prices?

Vector & Raster, LLC now combines the skills of design, technology, and thought with a team hyper-focused on breathing life into small businesses across NC.

After receiving a Bachelors Degree in Communication with a concentration in Public Relations from East Carolina University, I grew an intense passion for graphic design, content development, digital marketing and communications.

I have been honored to have had published works featured within in Northwestern Mutual’s Creative Living Magazine, Independent School Magazine, Mother Earth Living Magazine and UNFI and a rewarding freelance career for over 15 years.

Storytelling also makes its way into my life as a homeschool mom of two, creative pursuits in impressionist watercolors and charcoal portraits, and an outpouring of creative writing.

Tyler Tyndall

Every left-brain needs a good right-brained friend. But don’t let this techie fool you into thinking he lacks creativity.

Google and A+ Certified, turn to Tyler for all your technical needs and to bring colorful innovation to your brightest online ideas.

A native to North Carolina, his intimate knowledge of local business propelled him to join Vector & Raster to address an overwhelming need for good looking, top performing websites.

After attending top-ranking technical university ECPI in 2006 with a full-ride scholarship in website development, Tyler began offering his technical skills to clients right away. Since then he has explored IT Support, Pharmaceutical Engineering, professional gaming, and now operates several thriving businesses within the greater Triangle region.

Glenn Pierce

Award-winning Art Director and Graphic Designer Glenn Pierce joined Vector & Raster for a bit of fun since retiring to Florida after a 40 year career in Washington, D.C.

He’s modest, but we like to show him off. Glenn carries over 60 awards from Print Magazine, Ozzie Awards, the Society of Publication Designers and the Art Directors Club of Washington.

His portfolio of work includes graphics and publication design for premium clients such as Northwestern Mutual, Web MD, Cleveland Clinic, Brookings Institute, European Union, World Resources Institute, World Bank, Nature Conservancy, and more.

Now, Glenn is on call to help with your specialized visual design needs, including logo design, print media and illustration. Otherwise, find him on the beach.

The meaning behind the name

The name Vector & Raster comes from the digital design formats we use in graphic art, because the urge for creative expression is why we started, and the reason for what we do.

vector | vec·tor | /ˈvektər/ points on a plane, connected by lines and curves to create stunning illustrations

raster | ras·ter | /ˈrastər/ grid of square pixels that collectively compose captivating digital images

The V&R Difference

01 Share your vision

No matter if you have a single project in mind, or longer-term needs, it's important for us to understand your vision. We take listening seriously, asking fundamental questions to ensure we deliver the results you want and need.

02 Brainstorm & Budget

At our next meeting, we'll present you with creative options to fit for your budget. Once decided, we work you to pinpoint deliverables, timelines and milestones to ensure everything stays on target.

03 Creative Development

It's time to get down to work. We'll lead you through our creative process, providing you with regular updates. Streamlined Progress Reports will feature any mockups, drafts and items we need from you—with space and time provided to gather your valuable input.

04 Wrap-Up

This might just be finished art files, or it could be something more. Because we care about our clients you might hear from us from time-to-time. Our belief is that your feedback is invaluable, and our hope is that our insight is too.